本集內(nèi)容

The world’s oldest hat shop 世界上歷史最悠久的帽子店

學(xué)習(xí)要點(diǎn)

有關(guān) “transformation（轉(zhuǎn)變）” 的詞匯

邊看邊答

Who has been dispatching parcels during the pandemic?

文字稿

Roger Stephenson, Deputy chairman, Lock & Co Hatters
Good afternoon and welcome to Lock & Co. Please come in.

羅杰·史蒂芬森       Lock & Co Hatters 帽子店副董事長(zhǎng)
“下午好，歡迎來(lái)到 Lock & Co 帽子店。請(qǐng)進(jìn)。”

This is the oldest hat shop in the world. We were established in 1676 and we’ve been on these premises since 1759. We have survived two World Wars, depressions, recessions and one pandemic.  

“這是世界上最古老的帽子店。我們成立于1676年，自1759年來(lái)一直在這個(gè)地址。我們挺過(guò)了兩次世界大戰(zhàn)、經(jīng)濟(jì)蕭條和衰退，還有一場(chǎng)全球范圍疫情。”

Are you looking for a summer or winter hat? I think this time of year maybe a nice Panama would go very well.

“您是想買夏天還是冬天的帽子？現(xiàn)在這個(gè)季節(jié)，我覺(jué)得來(lái)一頂好看的巴拿馬帽會(huì)非常合適。”

Through the front door, which is still the same front door that we had in 1759 – Nelson, Duke of Wellington, Winston Churchill, Charlie Chaplin – have all stepped through that door. 

“這家店的大門自1759年就一直是這同一扇，穿過(guò)它進(jìn)來(lái)光顧的客人包括海軍將領(lǐng)納爾遜、惠靈頓公爵、溫斯頓·丘吉爾和查理·卓別林。

You have to mould the hat to the shape of the head, not just the size, so these are everyone’s head shapes.

你必須按頭部的形狀給帽子塑形，而不僅僅是按大小，所以這些是每位顧客的頭部形狀。”

The last eighteen months, throughout the pandemic, has naturally been very challenging for any business, especially one that is in the middle of London. But we’ve had to dig deep, and we’ve had to evolve and try and adapt to the changing circumstances which hasn’t been easy.

“在過(guò)去18個(gè)月的疫情期間，對(duì)任何商家，特別是位于倫敦中心的商戶來(lái)說(shuō)，自然是非常困難的。但我們不得不傾盡所有，與時(shí)并進(jìn)，努力調(diào)整應(yīng)對(duì)不斷變化的形勢(shì)，著實(shí)不易。

We just thought, right OK, if the shop’s closed, we are not doing any business in the shop, then we have just got to channel all our focus -– so we were pulling people who’d normally work in the shop, who were then rota-ed in to dispatch parcels. The one thing we have noticed, which has been great for us, is how well the business bounced back as soon as we could reopen. The moment we opened up we saw sales just take off again.

我們就想，好吧，如果店鋪關(guān)門，就不能在店里做任何生意了，那就必須投入所有的精力：所以，我們就把平時(shí)在店里工作的人都召回來(lái)，安排他們寄包裹。我們注意到了一件很好的事情，那就是一重新開(kāi)業(yè)，業(yè)務(wù)就恢復(fù)得很好。我們剛開(kāi)店，就看到銷售額又開(kāi)始迅速增長(zhǎng)了。”

Let me box it up for you.

“讓我來(lái)幫你把帽子放到包裝盒里。”

Who knows what retail is going to look like in the next forty, fifty years? But here we are, we’re still here, and I’d like to say that we will be here for a few more years to go.

“誰(shuí)知道未來(lái)四、五十年里零售業(yè)會(huì)變成什么樣？但我們現(xiàn)在還在這里，我想說(shuō)在不久的將來(lái)，我們應(yīng)該還會(huì)在這里。”

Thank you very much. Enjoy your Lock hat and I hope it gives you many, many years of good service. 

“謝謝惠顧。希望您喜歡 Lock 牌帽子，愿它能在未來(lái)的多年里為您遮陽(yáng)擋雨。”

詞匯

survived 挺過(guò)了，熬過(guò)了

evolve 逐漸發(fā)展，與時(shí)并進(jìn)

adapt 調(diào)整，適應(yīng)

bounced back （困難時(shí)期后）恢復(fù)

take off 迅速 成功

問(wèn)題答案

Employees who normally work in the shop.